August 2nd 2023.
Kylie Jenner's new line of Bratz dolls has been unveiled, and it has caused quite a stir on social media. On Tuesday, August 1, 2023, Bratz debuted its first-ever celebrity mini collection, featuring six "Bratzified" versions of Jenner, 25, wearing some of her most notable red carpet outfits.
These looks include the lavender feather Versace gown Jenner wore to the 2019 Met Gala, the all-white streetwear-esque wedding gown she wore to the 2022 Met Gala, and the corseted black dress and crystal crown she wore at the Thierry Mugler show in November 2022.
The dolls come with one mini doll, one mini accessory, a collector’s guide, and, depending on the doll, Jenner’s convertible cruiser, her Italian Greyhound Norman, or an oversized lip-shaped phone. Each doll is priced at $9.99.
However, the introduction of the new dolls has resulted in criticism online from many who think the doll has a darker skin tone than the reality star. People have taken to social media to voice their concerns, with one user writing, "Why her doll so damn dark... Kylie don't even tan this dark." Another user added, "Now y'all know Kylie is white! This bratz doll is giving brown skin."
Others questioned why Bratz would partner with Jenner and not some of the Black female celebrities who naturally possess the features the toy showcases, such as Megan Thee Stallion or Marsai Martin. One user tweeted, "They picked Kylie for the bratz collection when literally???!! This is a bratz doll honey."
Despite the criticism, Jenner is thrilled about the partnership with a toy brand she grew up enjoying. She told The Hollywood Reporter, “I have been a fan of Bratz since childhood, and I’ve always wanted my own Bratz doll. I have loved every step of the process this past year in creating these dolls alongside the Bratz team.”
Jasmin Larian, the founder and creative director of both Bratz and fashion brand Cult Gaia, also shared her enthusiasm about the new collection. “Kylie truly embodies everything Bratz has stood for since its inception 22 years ago—from being disruptive and rebellious to energetic and expressive,” she said. “Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today.”
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