February 20th 2024.
In celebration of Black History Month, Kroger is taking steps to showcase and promote Black-owned brands and entrepreneurs to its customers. This initiative stems from the company's commitment to diversity and inclusion, as it aims to raise awareness and introduce popular Black brands, chefs, and foods to its diverse customer base. As one of the largest grocery chains in the country, serving over 11 million customers daily, Kroger is excited to support and highlight the innovation and creativity of Black entrepreneurs.
Reshamar Short, Kroger's senior director of diversity and inclusion, expressed her enthusiasm for this initiative, stating, "We're thrilled to showcase Black entrepreneurs, innovators, and chefs who are creating cutting-edge products that our customers can't wait to try. We encourage every customer to explore these new brands, learn about their history, and make them a staple in their homes."
Some of the highlighted brands include Andy's Hot 'N' Spicy Chicken Breading, A Dozen Cousins Medium Mexican Cowboy Pinto Beans, and Goode Foods All-natural mixed vegetables. But the promotion extends beyond just food items. Kroger is also featuring The Honey Pot Company, a Black-owned feminine care brand that offers natural sanitary products for those who experience menstruation.
In addition to highlighting Black-owned brands, Kroger is also shining a spotlight on its own Product and Project Development Chef, Paul Sturkey. With his Southern-inspired dishes, Sturkey is showcasing his culinary skills and sharing his love for Black culture. In particular, his step-by-step video guide for making Black-eyed pea chowder pays homage to tradition and is a delicious way to celebrate Black History Month.
Kroger's commitment to diversity and inclusion goes beyond just showcasing Black-owned brands. Through its Standing Together campaign, the company is actively working to promote diversity by reaching out to hire individuals from all backgrounds and expanding partnerships that support vulnerable communities. By connecting shoppers with Black-owned brands, Kroger is demonstrating one of the many important ways to participate in Black History Month and support the Black community and its entrepreneurs throughout the year.
To make these Black-owned delights accessible to all customers, Kroger continues to offer pick-up and delivery options in addition to in-store purchases. And for those who want to indulge in these products on a regular basis, Kroger Plus membership provides a convenient option. To learn more about Kroger's commitment to diversity, equity, and inclusion, visit TheKrogerCo.com/StandingTogether. Join us as we celebrate Black History Month and support the Black community in all its diversity.
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