Kirby teams up with Yoshinoya for Operation Full Stomach, offering merchandise as a reward for satisfying your hunger.

Are you ready to indulge in some delicious gyudon? Japanese marketing is often filled with celebrity endorsements, but sometimes it can feel a bit off. It's hard to believe that a famous athlete would genuinely promote an economy car or a popular singer would recommend a part-time job app. It's clear that they probably don't use these products or services themselves.

But fear not, as Yoshinoya's newest spokesperson is someone we can all relate to. And it's none other than Kirby! Yes, the adorable Nintendo character is now the face of the gyudon chain's latest campaign, "Operation Full Stomach." And let's just say, he's the perfect fit.

Under this campaign, there are a variety of cute and cool collectibles that can be yours simply by enjoying some delicious beef bowls. Starting from August 8th, Yoshinoya will offer a special Kirby set that includes a beef bowl, salad or apple juice, and a takeout bag with Kirby's lovable face. And that's not all, you'll also receive a special Yoshinoya Kirby figure.

But wait, there's more! During the first round of Operation Full Stomach from August 8th to 31st, there are four different Kirby figures to collect. And in the second round from September 3rd to 30th, there are three more figures to add to your collection.

Now, you might have noticed that the Kirby sets come in paper containers, while the figures' bowls resemble the reusable ones used for dine-in meals at Yoshinoya. But don't worry, there's a chance to get your hands on the real deal. If you download the Yoshinoya smartphone app and show the campaign code when paying for any Yoshinoya meal, you'll receive one app point for every 500 yen spent. And each app point can be used as an entry for a chance to win a set of three Kirby Yoshinoya melamine bowls. There are a total of 500 sets to be given out, so there's still a chance to score one even if you're not lucky in the drawing.

But that's not the only way to get your hands on the medium-size bowl. Starting from September 2nd, you can purchase the Operation Full Stomach Set from the Yoshinoya online shop for 3,999 yen. This set includes the Kirby bowl and two packs of frozen beef bowl toppings.

Just a heads up, there are some details to keep in mind regarding the campaign dates. Round 1 of Operation Full Stomach runs from August 8th to 30th, while Round 2 runs from September 3rd to 30th. However, each round will officially end at 8 p.m. on the last day, and the offers are only available while supplies last. So, it's best to take a cue from Kirby and enjoy your gyudon as soon as possible.

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