April 17th 2024.
Keith Lee has truly taken his role as a food critic on TikTok to the next level. He recently announced his very first official food partnership with a major restaurant chain, and it's safe to say that he is beyond excited for this opportunity.
On April 16th, Keith and Pizza Hut joined forces to unveil their partnership. As part of this collaboration, they have created a delicious new pizza that was crafted by Keith and his family. This mouthwatering pizza features pepperoni, bacon, and cheese on a hand-tossed crust, and it will only be available for a limited time until May 13th. Keith couldn't contain his excitement and took to Instagram to share the news with his followers.
But that's not all - Keith also has some amazing plans to give back to his community through this partnership. He will be hosting two pizza parties at two different schools in two different states, including his hometown. "My family and Pizza Hut are going to the high school that I went to and that my wife went to, and we're having a pizza party for absolutely free with the kids," Keith shared with his followers.
This community-driven initiative is completely in line with Keith's brand as he often hosts food tours around the country and throws events that provide free food to local communities. His recent FamiLee event in Atlanta was a huge success, and he even had to change locations due to the overwhelming turnout. "I am blessed to team up with Pizza Hut for the FamiLEE Community Pizza, and I'm excited to support causes that hit close to home," Keith told Food & Wine.
The partnership with Pizza Hut was a natural fit for Keith, as it aligns with his values of bringing people together through the love of food and supporting his community. It all started when Keith visited Pizza Hut headquarters in Texas and made genuine connections with the staff. "I talked to and really enjoyed my time with them, so working together on this initiative felt really authentic," Keith shared.
When it came to creating the perfect pizza, Keith knew exactly what he wanted. The bacon and pepperoni toppings were a must-have for him, as they are his personal favorites. And the best part? Customers can personalize the pizza with any toppings of their choice as part of Pizza Hut's $12 ANY promotion. "Bacon and pepperoni are the only toppings I ever get on my pizza - they are my favorite," Keith said. "So when I was working with Pizza Hut to make this, it only felt right to make a pizza that I would eat all the time. You can add a ton of toppings to make it your own. If your family likes a mix of toppings, you don't have to compromise," he added.
In addition to the delicious pizza, Pizza Hut will also be making a generous donation of $50,000 to Southfield ANT and Oak Hills High School, which are the schools that Keith and his wife attended. "Keith Lee is a creator who has really been shaping the food industry, and I have been an avid follower of his for a long time," said Lindsay Morgan, the CMO at Pizza Hut. "His TikTok reviews are authentic, and he celebrates community and family. We felt his personal brand was a perfect fit for Pizza Hut, so together, we created the FamiLEE Community Pizza so guests can try Keith's recipe and be a part of giving back to his community."
Keith's return to Atlanta has been highly anticipated, and this partnership with Pizza Hut has added even more excitement to the mix. Fans can't wait to try the FamiLEE Community Pizza and support a great cause at the same time. It's truly a win-win situation for everyone involved.
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