February 23rd 2024.
Kate Spade New York and Taraji P. Henson, the talented award-winning actress, are teaming up for an exciting new project. The brand is taking a multifaceted approach to deepen their partnership with Henson and her Boris Lawrence Henson Foundation. The collaboration will begin in February 2024, just in time for International Women's Day, and will include a limited-edition capsule collection. This collection will feature a green agate heart necklace and t-shirt, symbolizing sisterhood and joy, two core values of the brand. The best part? 100% of North American sales will go towards supporting the Boris Lawrence Henson Foundation.
The underlying belief behind this collaboration is that strong mental health is essential for women and girls to reach their full potential. With this in mind, Kate Spade is determined to help their customers cultivate joy throughout the year 2024. Liz Fraser, the CEO and Brand President of Kate Spade New York, explains that for over a decade, they have been dedicated to providing women and girls with access to mental health resources. She also mentions their commitment to using their platform to break the stigma surrounding mental health. With both organizations sharing a common goal, Kate Spade is honored to continue their partnership with Taraji and the Boris Lawrence Henson Foundation.
Their partnership will also involve the launch of a third Wellness Pod in 2024, located at North Carolina's Bennett College, an all-women's HBCU. This is a significant step towards their goal of reaching 25,000 young women. These Wellness Pods offer free therapy sessions, support spaces, and unique programming like yoga and dance for issues such as anxiety. The ultimate goal is to create a safe and accessible space for young women to receive the mental health resources they need.
The foundation for this partnership was laid in 2022 when Henson joined Kate Spade's Social Impact Council. As previously reported by BLACK ENTERPRISE, their collaboration expanded in April 2023 with the launch of "She Cares Wellness Pods" at HBCUs like Alabama State. This initiative aims to make mental health resources more accessible on college campuses. In September 2023, Hampton University in Virginia also became a part of this program.
Henson shares that their teams connected on a fundamental and human level. She also emphasizes the importance of having partners who share a commitment to this cause and have first-hand experience with mental health. The "She Cares Wellness Pods" have been physically installed on these campuses to offer female students free mental health therapy sessions, hangout spaces, rest spots, and resource workshops for various issues. Certified practitioners also host unique programming like yoga, meditation, and African dance, highlighting the importance of holistic wellness.
This partnership between Kate Spade New York and Taraji P. Henson is a powerful step towards destigmatizing mental health conversations. It is heartwarming to see two influential organizations coming together to make a positive impact on the lives of young women. Let's continue to support and uplift each other, breaking barriers and promoting mental health and wellness for all.
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