July 26th 2023.
John Legend is now the new brand ambassador of the beloved virtual pet gaming platform, Neopets! On July 22nd, the Grammy award-winning singer took to social media to make the big announcement.
“Excited to announce that I’m the new brand ambassador for @Neopets! My family and I have been long time fans of the game, and I can’t wait for you to experience it too. Looking forward to more adventures together!”
In a video, John further explained his love and admiration for the virtual pet platform and the new adventures on the horizon. He said, “I’m the brand ambassador of the Neopets. You know the game, it’s a classic pets game, and it’s long been a favorite in our house, and I can’t wait to share the joy and nostalgia with all of you. So stay tuned, we have some amazing adventures together.”
The announcement came one night after the “Neopets Era Party” hosted at Comic-Con International: San Diego on Friday night. There, the gaming team unveiled Legend’s addition to the team.
Neopets, first launched in 1999, is a virtual pet website where users can buy and own virtual pets and get items for them, using its original virtual currencies called Neopoints and Neocash. Neopoints can be earned by playing games on the site, and Neocash can be purchased with real-world money or won when playing a game.
Along with announcing John Legend as its new brand ambassador, Neopets also revamped its website with 50+ new flash games. The team has a goal of recapturing the attention of its fanbase from the early 2000s. They plan to do this by improving community interaction, fixing bugs on the site, and building stronger community groups to bring “Neopia” back to its former “glory”.
“We’ll be bringing new more community involvement, a new plot, a new unified homepage where you can access everything,” they added.
The partnership between John Legend and Neopets will bring a new and improved experience for gamers. With an exciting game to be played and brand new adventures to explore, this is surely something to look forward to!
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