February 20th 2024.
In a recent interview with "The Culture Shift," James DuBose shared his excitement about the launch of his latest project, In The Black Network (ITBN), and its expansion to ITBN Africa. As a platform dedicated to amplifying quality content from Black and African creators, ITBN is making waves in the industry with its mission to unite the diaspora one piece of content at a time. With a focus on showcasing Black voices and original stories that are culturally significant and relatable to all audiences, ITBN is shifting the culture forward in a powerful way.
James DuBose is no stranger to creating influential content that resonates with Black individuals and diverse experiences. With over two decades of experience in the entertainment industry, he has made a significant impact through his work as an executive producer on successful shows like "Dish Nation" and "WAGS: Atlanta." Additionally, his production company, DuBose Entertainment, has brought hit projects like "Keyshia Cole: The Way It Is," "Tiny and Toya," "Toya: A Family Affair," "Hell Date," and "Comic View" to audiences worldwide. Through it all, DuBose has remained steadfast in his commitment to inspiring, educating, uplifting, and entertaining Black audiences.
With the launch of ITBN and its expansion to ITBN Africa, DuBose hopes to promote Black talent and stories on a global scale. "I'm trying to build In The Black to be our Black Tubi," he explains. "To be a place where you don't have to download multiple Black apps to access Black content. We want to be the one-stop destination for Black entertainment, both internationally and locally, in every market, including the Caribbean and beyond."
The In The Black Network was first launched in October 2023, with a focus on providing a platform for Black content and creators. Now, with the addition of 70 hours of programming representing the richness of African cultures, the network is expanding its reach even further. As of Feb. 5, ITBN has added a diverse slate of African independent TV series, films, and documentaries, including acclaimed titles like "A Light Through Coloured Glass," "GOBE," "My Bald Self," "Mummy Dearest," and "Bachelor's Eve."
DuBose acknowledges the challenges that Black creators face in getting their content greenlit in Hollywood, and he hopes that ITBN can serve as a resource for them. "There is so much talent within our culture," he says. "We want to make it easier for them to share their stories and reach a wider audience through our platform, regardless of their name recognition."
ITBN can be accessed through the network's website or the ITBN app, offering a convenient way to enjoy a diverse range of Black entertainment. Through the platform, DuBose is determined to continue his mission of inspiring, educating, uplifting, and entertaining Black audiences. As he says, "This is what it's all about. Whether you have a name or not, we want to make it easier for quality content that resonates with the culture to reach our platform." So, don't miss out and press play to learn more about DuBose's vision for ITBN and how his extensive experience in television has shaped this groundbreaking platform.
In conclusion, James DuBose's In The Black Network and its expansion to ITBN Africa are making waves in the industry by amplifying Black voices and stories on a global scale. As Hollywood faces criticism for its lack of support for diverse creators, DuBose hopes that ITBN can serve as a valuable resource for Black visionaries looking to share their content. With its commitment to inspiring, educating, uplifting, and entertaining Black audiences, ITBN is truly a game-changer in the world of entertainment. So, tune in and join the culture shift with In The Black Network.
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