June 27th 2023.
In The Black Network is set to launch October 2, 2023, a platform catering to Black audiences. James DuBose, the former general manager at Fox Soul, will launch his own AVOD platform. He hopes to place the spotlight on Black voices and original stories.
DuBose has a clear vision for the project. “I love everything about our culture: our faith, our resilience, our rhythm, our minds, our love. These pillars are the focus of our curated content which honors and elevates black culture and cultivates pride within our community,” said DuBose.
He is passionate about making sure Black stories are heard. “Throughout my career, I’ve always aimed to uplift Black voices, so bringing this new network to fruition is extremely personal and important to me. We want viewers to feel connected to authentic stories that speak to our culture and gain a shared sense of self from enjoying our entertainingly inspiring content.”
The content on In The Black Network will be free and can be accessed on a dedicated app available on iOS, Android devices, Apple TV, YouTube, and Samsung media players. Later on, more partners are scheduled to join.
DuBose has also brought on some of the personalities from Fox Soul, like the Jasmine Brand, rappers Maino and Jeezy, Malik Davis, former football player Ray Crockett, and Ro Parrish. He has also partnered with several content companies like pocket.watch, a digital-first kids and family studio; Black Waterhorse, a veteran distributor of Black indie films; and Maverick Entertainment.
The content on In The Black Network will feature sports, music, scripted drama, talk shows, kids/family, and feature films. With this platform, DuBose hopes to give Black stories the spotlight they deserve and create a space where people can feel connected to their culture.
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