July 3rd 2023.
Jalen Hurts has continued to add to his impressive business portfolio with a new contract with A SHOC Beverages. The Philadelphia Eagles quarterback recently took to his Instagram account to announce the news. According to Bloomberg, the contract includes an equity stake in the company for the 24-year-old athlete. He will be working closely with the brand to promote their Accelerator product in advertisements and events.
Hurts spoke on why this particular partnership is so important to him, saying, “I’ve been fortunate enough to have equity in a few places, to be part of the brand. Prioritizing the health of athletes and consumers, that’s really important to me.” A Shoc was launched in 2019 with an investment from Keurig Dr Pepper and has since raised $29 million in a funding round. It is now available in over 125,000 retail locations, such as Walmart and Target.
The quarterback recently signed a five-year contract extension worth $255 million with the Eagles, with $179 million of that guaranteed. His average salary of $51 million annually makes him the highest-paid NFL player, and the deal also includes a no-trade clause. Hurts was drafted by the team in 2020 as the 53rd pick in the NFL draft. During the 2022 season, he passed for 3,701 yards and 22 touchdowns with a 66.5 completion percentage rate.
His Super Bowl performance was also historic as he and Kansas City Chiefs quarterback Patrick Mahomes were the first Black starting quarterbacks for both teams in NFL Super Bowl history. With his new deal with A SHOC Beverages, Hurts is paving the way for other athletes to pursue their business interests. Ky’wuan Dukes has already become the first HBCU athlete to ink an endorsement deal with Bojangles.
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