July 14th 2023.
Jade Kearney knows exactly what it takes to be a successful Black female founder and mother. As the CEO of She Matters, Jade has been connecting Black women through her mobile app. This digital platform supports Black women and women of color who experience postpartum comorbidities by helping promote and build healthy habits. Women are able to track their progress and celebrate their success.
Jade explains that She Matters “decreases instances of Black maternal morbidity by providing Black mothers with community, culturally competent care, and culturally relevant resources.” By bridging the gap between provider and patient, She Matters is the only fem tech startup to offer a certification for hospital networks and individual practitioners.
The accomplishments of Jade and She Matters in the digital health space have been highlighted during several industry appearances, such as the NYC Women in Tech Digital Health Edition and VIVE Health Conference in Nashville. She was even named keynote keynote speaker at both events. Jade believes that “digital health is a relationship connector between patient and provider” and that She Matters is “the only fem tech startup that holds providers accountable for their cultural competency.”
In 2022, She Matters released The Pink Book – a yearly guide to pregnancy which provides a plethora of resources for expecting and current Black mothers, including locations to safe hospitals for delivery where they are likely to receive the best maternal care. Jade was inspired to create The Pink Book after her own search for a hospital to deliver her children in. This guide eliminates the extensive search for culturally competent care needed for Black women facing medical emergencies.
She Matters also offers a Cultural Competence Certification program. This program's mission reflects She Matters initiative to “improve health outcomes for Black women who experience postpartum complications.” The program offers comprehensive training and support. Members of the She Matters community have access to free donated therapy sessions.
Jade has also founded Black Girls Tech Day. This conference allows Black female founders in tech to network, learn, and celebrate each other’s contributions to entrepreneurship. Attendees are exposed to expert panels, funding resources, and mentorship. As a Lean Startup Expert, Jade has also released her guide to Black entrepreneurship, Lean While Black, to detail the principles of lean startup methodology concerning BIPOC founders.
Jade hopes to make the entrepreneurial journeys of other Black female founders easier. In her own words, “I wanted to change that, so I created Black Girls Tech Day.” Black Girls Tech Day will be held in locations around the world, including New York and Los Angeles.
Jade Kearney is making a huge impact in the digital health space and for Black female entrepreneurs. Through her hard work and dedication, she is helping to bridge the gap of cultural competence and provide resources to expecting and current Black mothers.
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