We purchased an HP Officejet printer a couple years ago. The combination of the pandemic and young kids who needed stuff printed from time to time made it a necessary purchase.
It was definitely liberating to know we didn’t have to go to a store nearby for a quick print. However, the thought of all those ink cartridge refills made the whole business of owning a printer feel unsavory.
That was until I learnt about HP’s Instant Ink program. It is a simple idea – you pay a monthly fee between $1.5 and $7 depending on your usage. I’ve been on the $1.5 plan most months with occasional shifts up if I expect significant amounts of printing.
In return, HP mails you cartridges when they detect low ink levels.
It is a subscription that just takes away the hassle of owning a printer. The best kind of subscription.
Well played, HP team.
