November 16th 2023.
Mumbai is known to be a bustling city that has experienced many transformations over the years. Its distinct characteristic of heterogeneity is seen in the widespread population that resides in it. With an increase in urbanization, population and employment, the demand for luxury products and recreational resources has been rising. Today, the financial capital of India holds the title of being the richest city with a GDP of $368 billion, contributing to 6.16% to the total GDP of India.
Retail forms an integral part of the Indian economy, with its contribution to the GDP being 12%. Not only does it help in the economic expansion of the nation, but also provides entertainment to its citizens. Shopping malls provide a convenient way for customers to purchase various products under one roof. In Mumbai, Infiniti Mall is a name that is synonymous with transforming customer experiences and forging strong customer relationships.
Infiniti Mall is located in Andheri and Malad, and is a subsidiary of the K Raheja Realty Group. It strives to give its visitors memorable experiences by introducing them to a new definition of retail. This is done by providing modern structures, state-of-the-art amenities, and exceptional customer service.
The mall believes in the philosophy of uniting all aspects of a delightful experience for visitors. It provides a range of international and national fashion brands, restaurants with different cuisines, multiplexes, and Fun City which provides entertainment for children. Additionally, Infiniti Mall, Malad is India’s only mall with a 360-roller coaster and Bounce, India’s largest trampoline park. It continuously upgrades its offerings in accordance with market trends and industry outlook. Recently, it launched ‘Neeman’s’, an environmentally friendly brand, to promote conscious consumerism.
Infiniti Mall does not only focus on providing customers with the best experiences, but also on establishing an all-inclusive atmosphere. It organizes events to provide a platform for specially abled children to showcase their talents, and has held a blood donation camp in association with Tata Memorial Hospital and ‘Run 4 Autism’, a 5km marathon to raise awareness about autism.
In an effort to put its customers first, the mall celebrates all festivals with equal enthusiasm and provides a lively atmosphere for its patrons. It has also incorporated technology into its operations, such as a loyalty program on WhatsApp and high-resolution LED screens. To reach a wider audience, it has also used influencer collaborations, print advertisements, radio jingles, hoardings, and open air movie screenings.
Infiniti Mall continues to strive to become the ultimate entertainment hub through competent strategies. It understands the changing customer expectations and preferences and is committed to creating a customer-centric environment. It understands that frequent and timely analysis of industry data is key to achieving customer satisfaction and building relationships based on trust and loyalty.
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