November 17th 2023.
The internet was set alight when Balenciaga unveiled its latest product - an opulent beige terry-cotton towel skirt costing $925. Embroidered with the iconic Balenciaga logo and available in both small and medium sizes, the knee-length garment has been touted as unisex.
In a response that was as witty as it was unexpected, Swedish retailer IKEA decided to join the conversation. Taking to their Instagram page, the popular home goods retailer posted a photo of a male model wearing their VINARN bath towel - which retails for a fraction of the price at just $9.99 USD - while mimicking the Balenciaga model’s pose.
The post was met with an outpouring of admiration from the social media community, with one follower declaring it ‘iconic.’ Another commenter offered some sound advice to the luxury brand, writing ‘Lol, @balenciaga Ikea could teach you a lot. Towel skirts don’t have to cost hundreds of dollars.’
This isn’t the first time Ikea have taken a cheeky dig at Balenciaga. In 2017, the Italian brand released a blue tote bag for the eye-watering price of $2145, which looked suspiciously similar to Ikea’s reusable shopping bag, which retails for just 99 cents. In response, the Swedish store released a print ad entitled ‘How to identify an original Ikea Frakta bag.’
Ikea’s penchant for trolling isn’t limited to luxury fashion brands. When rapper Kanye West expressed an interest in collaborating with the retailer in 2016, Ikea Australia responded via Facebook with a tongue-in-cheek ‘collaboration idea.’ It’s safe to say that IKEA’s sassy sense of humor is a hit with their fans.
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