Identify the social media platforms best suited to your business needs. Analyze which platforms will give you the best reach and engagement for your company.

Twitter:

News – 23%

Tech – 13%

Celebrities and Entertainment – 6%

How-To/DIY – 7%

Community – 9%





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Knowing the daily habits of your target audience can help you to determine whether or not any of the aforementioned platforms are suitable for your company. If your company sells tech gadgets, for example, then Twitter might be the best platform for your company’s goals. On the other hand, if you’re a small, local business that wants to reach out to the community in your area then Facebook might be the best choice.

Up to now, Microsoft has gained 463,353 fans on Facebook – just counting their main page, not the other ones they have set up for products like Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. There is no uncertainty that Microsoft has accomplished more triumph by utilizing Facebook as a social media marketing platform. But is it the right social platform for your business? This depends on your objectives, your traffic-handling abilities, your audience and your resources.

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