June 27th 2023.
Ice Cube isn't here to be overlooked by the "gatekeepers" in Hollywood and the NBA. He recently released the "Contract with Black America" ahead of the 2020 election, and he believes this is the reason why his Big3 Basketball league is seemingly being ignored.
On Sunday, June 25, Ice Cube took to Twitter to post a four-minute video message calling out these "gatekeepers," and stating that he isn't part of their elite Hollywood "club." He also went on to say that those who aren't part of this club "piss them off" and reminded listeners that they know exactly who these gatekeepers are.
As a result, Ice Cube is taking his message to the public with a "fu*k the gatekeepers" podcast tour. The Big3 was co-founded by Ice Cube and entertainment executive Jeff Kwatinetz in 2017 and consists of 12 teams of mostly former NBA players and younger players looking to break into the big leagues. It runs for 10 weeks and tours several major markets in the U.S., with several basketball Hall of Famers serving in head coach roles.
It's clear that Ice Cube wants to make sure the Big3 and its players get the attention they deserve. He's determined to get his message out to the world, and will not let anyone - including the gatekeepers - stand in his way.
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