November 2nd 2024.
For as long as we can remember, Sandwich Sandwich Pret has been the go-to spot for a quick and delicious lunch. Their menu offers a variety of sandwiches, wraps, and salads that are always ready to be devoured. However, due to the recent uproar over their subscription changes, many loyal customers have been forced to find a new place for their midday meal. Luckily, there is a new contender that has been praised as the ultimate replacement for the chain in London.
Meet Sandwich Sandwich, a family-owned business that has taken the internet by storm. With over 200,000 followers on Instagram, this shop is known for their massive sandwiches, which have been described as "the size of a small child" and can weigh up to one kilo. Originally based in Bristol, their success led them to open a location in London, and now they have just announced their second store in the capital, set to be the largest sandwich shop in the UK.
According to their Instagram post, the new location will span over 3500 square feet and is set to open in either December 2024 or January 2025. It's safe to say that sandwich lovers in London are eagerly awaiting its arrival at @onecityldn.
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Ever since Sandwich Sandwich opened its doors in London earlier this year, demand for their sandwiches has gone through the roof. People line up daily outside their Gresham Street location, with queues stretching down the road, and wait times of up to an hour for a £7.95 sandwich. The police even had to intervene at one point to prevent a frenzy when customers were turned away due to the overwhelming demand.
It's no surprise that celebrities and food critics alike have been raving about Sandwich Sandwich. Lewis Capaldi is a fan, Prue Leith was blown away by their roast beef sandwiches, and even Gordon Ramsay has been charmed by the shop. Social media comments are flooded with praise for their sandwiches, with many describing them as "dreamy," "perfection," and even works of "art."
But the question remains, are Sandwich Sandwich sarnies really worth the hype? As someone who has been following their Instagram account for a while, I was ecstatic when they announced their London shop. I was fortunate enough to be one of the first customers through the doors, and the atmosphere was electric as dozens of people eagerly watched their sandwiches being made behind an ice cream-style counter filled with meats, cheeses, and salad.
The whole process is quite theatrical, with staff assembling the sandwiches in front of you, reaching into piles of coleslaw and cream cheese, and shaping it all on top of the bread. While it's a unique approach, I have to admit it was a bit off-putting to watch someone play with my food before I ate it. But like everyone else, I patiently waited for that perfect cross-section of my towering sandwich to be revealed.
I opted for the Southern Fried Chicken sandwich on brown bread, filled with chicken, coleslaw, lettuce, and spicy creole sauce. There's no denying that it looked impressive. In fact, it was almost as big as my head! While it made for a great photo, it presented a problem - how on earth was I supposed to eat it?
Yes, you do get a lot of food for your money at Sandwich Sandwich, but it's almost impossible to take a bite. The head of operations and marketing, Josh Kleiner, even stated that he would be "impressed" if someone in London could finish one of their sandwiches. And I have to say, I failed miserably at tackling mine. It was just too much, and the overwhelming amount of coleslaw made it difficult to taste anything else.
While the sandwiches may be Instagram-worthy, they don't exactly work for a quick lunch. They're too messy and once you finally figure out how to eat them, the fillings start falling out everywhere. Fans of Man vs Food type challenges will surely love Sandwich Sandwich, but for me, it was a letdown. The pictures lured me in, but the real thing didn't quite live up to the hype.
But don't just take my word for it. Have you tried a sandwich from Sandwich Sandwich? How did it compare to Pret? Share your thoughts in the comments below. This story was first published on July 31, 2024, and it looks like Sandwich Sandwich will continue to make waves in the sandwich world for years to come.
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