July 26th 2023.
Houston White, the founder of the Called Fresh x Houston White beauty brand, recently brought 11 products to Target for diverse hair and skin types. According to Women's Wear Daily, these products include shampoo, deep conditioner, three-in-one body, scalp, and hair scrubs, and hair pomades - all at an affordable price range of between $8.99 to $11.99.
Experts believe that the Fresh x Houston White brand could bring in around $4 million over its first year. White himself is confident in his ambition, saying "I have a bold ambition to create a billion-dollar hair and skin care brand — no doubt about it." The products are designed to be suitable for people with all types of hair, from curly to straight to wavy.
In his decade of experience in the service industry, White has noticed the lack of representation of care for multicultural hair and skin on store shelves. He used this experience in developing the Fresh x Houston White collection of products. "I just didn't find a brand that spoke to the diverse audience that I was serving at my barber shop," White said.
The entrepreneur's focus is on creating a brand that offers convenience, flyness, and accessibility; a combination of all three attributes that the WWD reported. White has been working with Target to provide apparel designs since last year, as noted on the store's corporate site, A Bullseye View. It is clear that the Fresh x Houston White brand has a bright future ahead.
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