October 16th 2023.
Holly Willoughby is the founder of the lifestyle brand Wylde Moon, which she launched in 2021. At the time, she said her goal was to create a 'place where she can share the things that she loves'. Wylde Moon offers items such as candles, fragrances, and also teaches about the moon, crystals, and astrology.
Last week, Wylde Moon filed its first set of accounts, and the figures don't look too healthy. It appears to have more than £283,000 in assets, but with creditors owed £310,000, there is only £149 in assets. The accounts also suggest that Holly, referred to as Mrs Holly Baldwin, took a £46,000 advance in the year up to October 2022.
Mum-of-three Holly recently marked Wylde Moon's second anniversary on social media in September. She said: ‘To everyone who has been on the @wyldemoon journey with us for the last 2 years… thank you! I love sharing with you all those things that make my heart sing… from day 1 it’s been a space that felt important to me and over the last 2 years that feeling continues to grow.’
It has been a difficult month for Holly, who recently announced her departure from This Morning after 14 years. She thanked viewers in an emotional statement on social media for being 'loyal and supportive'.
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