March 10th 2024.
In recent times, it seems that Brits have developed a liking for fried chicken, a popular American export. This has caused a shift in the traditional British takeaway culture, with fish and chips losing its reign as the go-to meal. This was revealed in a survey conducted among 1,500 adults across the country, which showed that one in five British people indulge in Southern fried chicken on a weekly basis, while one in 10 do so every month.
Interestingly, the survey also revealed that a significant number of people would choose fried chicken as their final meal if they were on death row, and some would even consider having it at their wedding or funeral. This could be attributed to the influence of social media, as Richard Piggot, the Operations Director of Slim Chickens UK, believes that it has played a crucial role in shaping food trends and preferences.
Many people on social media have also pointed out practical reasons for the shift in preference, with the cost of feeding a family at a chicken shop being significantly lower than at a traditional chip shop. This sentiment was echoed by one Twitter user who mentioned that fish and chips can be double or triple the price of fish at a regular supermarket. It's no surprise that many people choose to opt for a meal of fried chicken, chips, and a drink, all for less than ten pounds, rather than spending the same amount on a portion of fish and chips.
The statistics also support this claim, with the Office for National Statistics reporting a 19% increase in the price of fish and chips from 2022 to 2023. On average, a portion of this popular dish now costs around £9, but in some places like Somerset, it can go up to £14. This could be due to the rising costs of food and energy, as the National Federation of Fish Friers attributes the increase to the ongoing Cost of Living Crisis.
Moreover, the bad weather conditions in recent years have also led to a shortage of potatoes, resulting in a 24.8% increase in their prices. In comparison, the cost of chicken and chips has only gone up by 89p, with the highest price being £6.18. Some people believe that this change in preference is simply because fried chicken and chips taste better than fish and chips, with one Twitter user stating that it feeds their soul.
It's safe to say that both fish and chips and fried chicken have a special place in the hearts of Brits, but the question remains: which one do people prefer? Do you have a story to share about your love for these dishes? Feel free to get in touch by emailing us.
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