December 12th 2024.
If you're a fan of Heinz ketchup, you're in for a treat! The popular condiment brand has been on a roll lately, releasing new and unique products for their loyal customers to enjoy. From their Pigs in Blankets Beanz and Sausages to their Christmas advent calendar priced at £25, they've certainly been keeping us on our toes. And now, they've added a breakfast range to their ever-expanding list of offerings, in collaboration with Lean Kitchen Network.
The breakfast range includes three convenient on-the-go options - the All Day Brekkie Wrap, All Day Brekkie Sub, and an Egg & Bacon Brekkie Wrap, all featuring Heinz's classic tomato ketchup. The All Day wrap and sub are made with sweet cured bacon, sausage, and egg, while the wraps come in a tasty tomato-flavored tortilla. It's the perfect breakfast for those busy mornings when you're rushing out the door.
But if you're wondering where you can get your hands on these delicious breakfast options, you might be surprised. They won't be available at your local supermarket, but rather at your nearest WH Smith store. These breakfast treats have been rolled out in 80 of their stores, so make sure to stop by and give them a try.
This isn't the first time Heinz and LKN have collaborated to create mouth-watering breakfast options. In 2022, they released All Day Breakfast Burritos, bagels, Hash Brown Dipperz, toasted flatbreads, and Beanz Egg bites, which were initially sold on delivery platforms such as Deliveroo, Uber Eats, and Just Eat. They were later introduced in 200 Eurest catering company locations across the country.
And there's more to come from Heinz in the future. They're planning to expand their breakfast offerings across the UK, with a focus on providing hot eating options. According to Tom Franklin, food service director for Kraft Heinz Northern Europe, the company is always looking for ways to offer great taste, quality, and value to their consumers. Their "away from home" business presents many exciting opportunities to do just that, by introducing new products and reaching out to new channels and categories such as food to go.
This news comes after WH Smith's launch of their first cafe and own-brand food range earlier this year - Smith’s Family Kitchen. Located at the Princess Anne Hospital in Southampton, the cafe has 26 seats and offers both takeaway and dine-in options. The food range includes delicious sandwiches, salads, wraps, and baguettes with mouth-watering fillings like falafel and hummus, Korean BBQ chicken with pickled slaw, and New York salt beef. They also have unique dishes such as a Mexican naked burrito bowl with sweet potato and chipotle sauce.
If you have a story to share about your experience with Heinz's new breakfast range or any of their other products, don't hesitate to get in touch by emailing us at [insert email]. We'd love to hear from you!
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