Heinz and Walkers partner up for their strangest collaboration yet.

Some people may disagree with this statement.

September 22nd 2024.

Heinz and Walkers partner up for their strangest collaboration yet.
You won't believe the latest collaboration from Heinz. It's definitely their weirdest one yet. We're talking about bringing together their famous mayonnaise with Walkers' beloved Monster Munch crisps. Yes, you read that right. Mayo and crisps. It's certainly unexpected and some may even say a little strange.

But fear not, because Heinz is all about embracing the unexpected. And what better time to do so than during spooky season? With Halloween just around the corner, Heinz is releasing a limited-edition Scarily Good Monster Munch Pickled Onion Flavour Mayo. It's a mouthful to say, but trust us, it's a delicious one.

This new sauce combines the tangy taste of pickled onion Monster Munch with the creamy goodness of Heinz mayo. It's a match made in condiment heaven. And Heinz is only making 1,000 bottles, so you better grab one before they're all gone. The sauce will first be available at Iceland on September 24th, and then it will hit supermarkets nationwide in October. But if you can't wait that long, you can also order it from the Heinz website for £2.40.

This isn't the first time Heinz has ventured into the world of unusual collaborations. Last year, they had a Black Garlic mayo for Halloween that was a big hit. And they've also joined forces with Walkers in the past, creating flavors like Roast Chicken and Heinz Mayo, Sausage Sarnie and Heinz Ketchup, and Cheese Toastie with Heinz Beanz.

According to Thiago Rapp, the Director of Taste Elevation at Kraft Heinz, the company is always looking for ways to be more experimental with their seasonal offerings. They've had great success in the past, and they're hoping to continue that trend with this new Monster Munch mayo. Rapp says, "We wanted to create something truly special for Halloween and we're blown away by the excitement people felt around these limited-edition products."

Wayne Newton, senior marketing director at Walkers, is equally excited about the collaboration. He says, "Teaming up with Heinz this Halloween to launch the [Scarily] Good Monster Munch Mayo is an extremely exciting time for us. With our own Scarily Giant campaign running for the first time last year, we're no strangers to Halloween. But this year, we've taken it a step further by partnering with Heinz to create the ultimate spooky sauce."

So, will you be brave enough to try this unusual yet intriguing combo? We certainly can't wait to get our hands on a bottle and give it a taste. And if you have a story to share about your experience with the Monster Munch mayo, don't hesitate to reach out and let us know. We love hearing from our readers.

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