The HBO Max social team has had to hype up a series of questionable rebrands. Now they’re back to where they started 3 years ago.
Rather than complain about the lemons they’ve been handed, they’ve gone out on a self-deprecating humor blitz.
It started with claims of “white smoke” – situational humor.
Then a note about the reactions they expected.
This was hilarious.
Their new headline took the cake.
They transformed a facepalm moment into something unforgettable.
A good reminder to make the best lemonade out of the lemons handed to us.
