August 10th 2023.
Victoria's Secret has unveiled a brand-new collection, featuring some of the lingerie brand's legendary angels as well as some fresh faces. This is the first major release since the company retired their iconic wings in 2018, following backlash about body standards and non-inclusive culture.
The VS Collective is a group of seven influential women, some of whom come from a modelling background, and some who don't. Adriana Lima, Gisele Bündchen, and Candice Swanepoel have all made a comeback for this campaign, while Hailey Bieber, Emily Ratajkowski, Paloma Elsesser, and Naomi Campbell have been added to the list of icons.
Hailey Bieber made waves on the shoot, as fans got a rare glimpse of a delicate tattoo on her thigh. It's thought to be a tribute to her husband Justin Bieber, with the cursive ink near her crotch reading 'baby' - the title of his hit song.
Gisele Bündchen, an original Angel, also returned to the shoot, along with Adut Akech, Adriana Lima, and Candice Swanepoel, who rocked the $10 million Fantasy Bra in 2013. Emily Ratajkowski, Priyanka Chopra Jones, professional footballer Megan Rapinoe, and journalist Amanda de Cadenet are also part of the VS Collective, but they are not featured in the promotional pictures.
Janie Schaffer, Chief Design Officer at Victoria's Secret, said of the new collection: "We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love."
The Icon collection is now available to shop online and in-store at all Victoria's Secret locations nationwide. Whether you're looking for something to add to your wardrobe or you just want to admire the stunning images of the VS Collective, this campaign is sure to leave you feeling empowered and inspired.
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