Grocery store giving more loyalty points on all items.

We aimed to provide additional value for our customers' money.

December 2nd 2024.

Grocery store giving more loyalty points on all items.
Attention all shoppers! Big changes are on the horizon for Morrisons' loyalty card reward system, and it's fantastic news, especially during the holiday season. The grocery giant has heard our holiday wishes and is spreading some extra cheer by announcing that starting today, every purchase made with a loyalty card will earn you even more points. Yes, you read that right - MORE points!

This exciting offer applies to all Morrisons stores across the United Kingdom, including convenience stores and online purchases. For every item you buy, you'll receive five More Card Points. That's right, every single item in your shopping cart will earn you points. No more restrictions on selected products. And the best part? You can start earning those points today!

In the past, shoppers were only able to collect More Card Points on certain items, and it took 5000 points to redeem a £5 off voucher. While Morrisons will still offer More points on selected products, they're taking it up a notch this December. With up to 50 points up for grabs when purchasing from their luxurious The Best line, it's easier than ever to earn those coveted money off vouchers. Plus, with the extra points on all items, you'll be racking up those points in no time, which means more money saved for you!

Morrisons' Group Marketing Director, Alex Rogerson, shared his thoughts on the new initiative, stating, "We wanted to give our customers even more value when they shop with Morrisons, and now they'll earn More Points on everything they buy. Our commitment to providing the best deals for our customers, no matter how they shop with us, is evident in this exciting new change. It's now easier than ever to bag a Morrisons Fiver and save big while you shop."

And the good news doesn't stop there. The new initiative also extends to all Morrisons purchases made on Amazon. Yes, you read that right, Amazon! This marks the first time shoppers can earn points when shopping through a partner website. Morrisons and Amazon have been working together since 2016, when the grocery giant began selling fresh and frozen food through Amazon Pantry. Since then, this convenient shopping method has gained popularity, with Morrisons now having its own landing page on Amazon's website. While other supermarkets have also joined in on the convenience, Morrisons is the first to offer points on purchases made through a partner website.

Russell Jones, Director for Amazon Grocery Partnerships Worldwide, shared his excitement for this new development, saying, "Our partnership with Morrisons continues to grow stronger. Expanding this offer to even more customers is a significant milestone in our mission to provide a seamless grocery shopping experience that is simple, fast, and affordable."

So how do you claim these reward points? It's simple! Just scan your card or app every time you shop, and the points will be added to your account. This latest change comes after Morrisons announced back in April that they would be offering "hyper-personalised" savings to their loyalty card holders. It's all part of their effort to make the grocery shopping experience at Morrisons more appealing than other supermarkets.

Do you have a story to share about this exciting new initiative? We'd love to hear from you! Get in touch by emailing us at [insert email address]. Happy shopping, everyone!

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