Shreyas Doshi, a product advisor, shared this post on good strategy recently.
Incorrect:
Good strategy is about how we will be 10X better.
More correct:
Good strategy is about where we will choose to be 10X better (differentiate), where we will be 1X (meet table stakes), where we will be 0.1X (below table stakes), and the rationale for these trade-offs.
It resonated.