February 5th 2025.
It's official, folks - rapper GloRilla has officially joined the Fenty family! In an exciting move, the Grammy-nominated artist has become the first-ever artistic partner for Rihanna's renowned brands, including Savage X Fenty, Fenty Beauty, and their accompanying skin and haircare lines. To celebrate this new partnership, GloRilla launched her "Glo Up Close" campaign, and let me tell you - it's fierce.
In the stunning campaign, GloRilla shows off her finest nightwear attire and face card, representing the full range of Rihanna's empire. She rocks lingerie from Savage X Fenty's Puff Cherries collection, while also sporting products from Fenty Beauty, like their soft-lit foundation and body cream. And her sleek hair? All thanks to Fenty Hair's Controlling Type edge control gel. Talk about a total boss babe!
In a statement to Rolling Stone, GloRilla expressed her excitement and honor at being chosen as the first-ever ambassador for the entire Fenty portfolio. She also took a moment to shower Rihanna with praise, calling her an "icon" and expressing her hope to make her proud. "This spring season is all about celebrating confidence, boldness, and embracing your glow," GloRilla shared. "I can't wait for y'all to experience it all."
But this isn't the first time Rihanna has shown her love for GloRilla. Last June, the "Diamonds" singer went viral for rapping along to GloRilla's hit single "T.G.I.F." during a car ride with her partner, A$AP Rocky. Needless to say, it was a hilarious and heartwarming moment that had fans cheering.
And GloRilla's star is only continuing to rise. With a successful debut album, "Glorious," under her belt, the 25-year-old is set to embark on a headlining tour in March. Plus, she's already received two Grammy nominations - talk about a powerhouse! With Rihanna's co-sign, there's no telling how far GloRilla will go in the world of hip-hop.
So let's all raise a glass and toast to GloRilla and her incredible partnership with Fenty. It's a match made in music and beauty heaven, and we can't wait to see what's in store for this dynamic duo. Cheers to confidence, boldness, and embracing your glow - we're all about it.
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