September 12th 2023.
Gloria Govan has made a huge leap in the cannabis industry. Last month, Govan announced her appointment as General Partner of Alta II, a leading real estate lender that provides capital to cannabis companies in the United States.
Govan is determined to increase access to financing for minority-owned cannabis businesses, particularly for companies owned by women of color. “I am absolutely thrilled to be the CEO and co-founder of a cannabis company that’s laser-focused on driving diversity, social equity, and inclusion within the cannabis and wellness arena,” Govan said.
Her interest in cannabis was sparked by her mother’s breast cancer diagnosis in 2005. Since launching RLNTLSS Brands in 2013, Govan has become a sought-after pioneer in the cannabis industry. She has partnered with A-list celebrities like Whoopi Goldberg, Gary Payton, and Freeway Rick Ross, as well as her husband, Derek Fisher.
Govan owns 13 vertically integrated licenses throughout Southern California. With her passion for modernizing and elevating the cannabis space, Govan has earned a reputation as a dynamic and forward-thinking leader in the industry.
In her new role as General Partner in a $100 million fund with the Alta Financial Group, Govan will foster financial structure and support in the cannabis industry through real estate. “Cannabis is my passion and as a long-time entrepreneur working in the business, I know how challenging the barriers to entry can be for minorities and women,” Govan said. “Together with Alta II, I hope to pave the way for a more diverse and inclusive future in cannabis.”
Gloria Govan's trailblazing work in the cannabis industry has earned her a General Partner position with a leading real estate lender. It is a groundbreaking venture that will help add more diverse representation to the cannabis industry. Through this venture, Govan is determined to make a tangible difference and bridge the gap between minorities and women in the industry.
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