Another objective that all Online Marketing campaigns have in common is to obtain a response from our target audience. This response, in the online medium, translates into an interaction that adds value to the strategy that we have presented. The best way to achieve this response is by creating quality content on an attractive site, with a suitable design and that facilitates navigation for the user and interaction with content.
We can compare this to a shop window. The first thing to attract the attention of passers-by is that it is striking and provides something different, the second is that it has easy access and the third that what they offer us inside is attractive or useful enough to buy it or talk to someone, maybe a friend of this new site that we just discovered.
