August 27th 2023.
Duane and Tori King had been dealing with health challenges when they realized it was time to switch up their dietary lifestyle. The problem was, they couldn't find healthy fast food options. That's when the couple had an idea. With their combined 40 years of entrepreneurial experience, they decided to make vibrant salads at home and Fresh Green Corporation was born.
Their mission was to positively influence health and environmental outcomes by providing access to healthier options in communities. This was especially important in food deserts in the middle of Black communities. The Kings wanted to change that narrative by educating the Black community on how to make informed choices and take control of their health.
Fresh Green is a fast casual salad concept that has adapted a franchise model. They opened a new storefront in Watkins Park Plaza and another will open in the state capital by the end of 2023. They prioritize sourcing their products through local suppliers and create unique flavors with executive chefs. Plus, they have their own low-sodium dressing.
The couple's goal is to open 200 locations in the next five years and become a prominent player in the health food industry. To help with this, they are working with a nonprofit called Mark Made to help Duane's alma mater, Delaware State University, and other local HBCUs implement healthy eating on and off campus. They want HBCUs to empower their students and communities to prioritize their health and wellbeing.
Fresh Green is a much needed health giant in the DMV area. With their commitment to community engagement, they are well on their way to becoming a major player in the health food industry.
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