August 3rd 2023.
Shipt, the delivery service, is making a huge impact on the advertising industry through a collaboration with actress and producer Issa Rae. Together they are helping to break down barriers and give underrepresented groups the opportunity to enter creative industries, such as advertising. This is especially important as African American professionals make up only 7.2% of those employed in the field, according to the Association of National Advertisers.
Over the summer, Shipt hosted four students from Howard University—Avery Harrell, Serenity Owens, Gavin Kelley, and Kayla Collins—to participate in an internship program. The students received guidance from industry leaders, including Rae, as they worked for 12 weeks to create a 30-second advertisement. This week, the ad made its big debut in Times Square.
Gavin Kelley, one of the four students, spoke to BLACK ENTERPRISE about the experience. “It was amazing. I was able to observe and conduct the ins and outs of a nationwide marketing campaign,” he said. Kelley is a rising junior majoring in computer information systems.
Rae also shared her enthusiasm for the project. “Championing underrepresented voices has been a driving force in my career, and collaborating with Shipt on this journey deepens that passion,” she stated in a press release. “Witnessing the dedication and brilliance of these talented students as they create something truly extraordinary this summer is awe-inspiring. I believe their work will resonate with people from all walks of life, and I’m excited for the world to experience the impact of their remarkable talent.”
In addition to the ad, Rae has put together a college essentials list for students to shop from on Shipt. The first 500 students to sign up for the student membership program will even receive a kit of Rae’s must-haves, including Be Rooted 3pk Ballpoint Affirmation Pens and Cheez-it Extra Toasty Baked Snack Crackers.
Shipt, owned by Target, is also offering college students nationwide same-day delivery at an unbeatable price. For only $4.99 a month, students can have items – such as school supplies, electronics, and anything else they may need in a pinch – delivered right to them. The service is not limited to college campuses, either. Students can get deliveries to their houses and apartments as well. For more information, visit Shipt.com/student.
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