January 3rd 2025.
As we enter a new year, we all know that the supermarket will be filled with advertisements and deals to help us eat healthier. But one place you might not expect to see this message is in the chips aisle. However, in the next few weeks, you may notice a peculiar change in the packaging of some of your favorite snacks.
Walkers, the popular chip brand, has added a special claim to its "better-for-you" chips and snacks. These new packages will now highlight that they contain 0.0% alcohol. Just in case you weren't already aware, these snacks are completely alcohol-free. This new messaging will be featured on packs of Walkers Baked crisps, Walkers Less Salt, Snack a Jacks, Pop Works, and SunBites.
But that's not all. Walkers has also launched a cheeky new advertisement featuring none other than Danny Dyer. In the ad, Danny plays a bartender in a pub, serving up chips in a pint glass to customers who are participating in Dry January. The campaign, created by Walkers' parent company PepsiCo, aims to mimic the style of beer commercials during this popular month-long sobriety challenge.
"January is often seen as the 'Monday' of months, but what many people don't realize is that you can still enjoy yourself without alcohol. Our alcohol-free snacks are the perfect choice for January," Danny tells viewers in the ad. "Want to share a laugh with friends? Or maybe some tears? Or maybe you don't have any friends... that's okay too. Had a tough day? Have a 'not necessarily cold one'," he continues, as he places a giant bucket filled with chips in front of a group.
At the end of the ad, a confused woman asks Danny, "Wait, snacks have never had alcohol?" To which he responds, "And they've never been advertised like this in January." He then proceeds to "drink" the chips from the glass.
Speaking about the change, PepsiCo UK marketing director Cynthia Finke explains, "Many shoppers start the new year by cutting back on things they enjoy, like their favorite snacks. With this campaign, we want to remind consumers of our wide variety of tasty, non-HFSS snacks, making it easier to stick to their resolutions with brands they already know and love."
This isn't the first time Walkers has caused a stir with their products. During Christmas, the brand faced criticism for their advent calendar, which contained 24 packs of chips. Some shoppers thought the product was overpriced, as it cost more than purchasing 24 bags of chips separately. However, others were thrilled with the idea, with one person exclaiming, "My prayers have been answered with this crisp advent calendar!"
Do you have a story to share about Walkers' latest change? Let us know by emailing us at [insert email]. We'd love to hear your thoughts on the brand adding 0.0% alcohol to their chip packets.
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