April 30th 2024.
Some of the most iconic football stars have joined forces with Sky Bet and the British Heart Foundation to launch a campaign that aims to inspire people to learn CPR and potentially save lives. This impressive group of athletes, who have all been affected by life-threatening heart conditions, is determined to spread awareness and encourage others to take action.
The event, held at the legendary Wembley Stadium, was led by Luton Town's captain Tom Lockyer, along with former international players Graeme Souness, David Ginola, and Glenn Hoddle. Together, they introduced the ground-breaking campaign called 'Every Minute Matters', which aims to train 270,000 people in CPR over the next year. This number is equivalent to the capacity of three Wembley stadiums, highlighting the urgency and importance of this life-saving skill.
In addition to raising awareness, Sky Bet has pledged to donate up to £3 million to support the British Heart Foundation's vital work. As a start, they will be donating £10,000 for every goal scored during the Sky Bet Play-Offs, which will begin this Friday and end with three finals at Wembley later this month.
One of the most moving moments of the event was when Tom Lockyer shared his personal experience of suffering a cardiac arrest during a game against Bournemouth last year. He also emphasized the crucial role that CPR played in saving his life. The 'Re-Starting 11', a special team formed for this campaign, includes other players like Fabrice Muamba, Megan Tinsley, and Charlie Wyke, who have all been impacted by heart conditions and are now sharing their stories to educate and empower others.
Graeme Souness, who was diagnosed with coronary heart disease in his early 30s, expressed the importance of CPR and how it has saved countless lives, including those of his fellow teammates. Together with Sky Bet and the British Heart Foundation, he urged the nation to take action and learn this vital skill.
Glenn Hoddle, former England manager, shared his own story of survival after suffering a cardiac arrest in 2018 and being saved by sound engineer Simon Daniels' quick thinking. These football legends, along with other fans who have either survived a cardiac arrest or saved someone's life, are all part of the 'Re-Starting 11' and are determined to make a difference.
It is a staggering fact that there are over 30,000 out-of-hospital cardiac arrests in the UK each year, which means at least five every 90 minutes. And unfortunately, the chances of survival decrease significantly with every passing minute without CPR. It is crucial for more people to have the skills and confidence to perform CPR in these emergency situations.
To kick-start this campaign, Sky Bet and the British Heart Foundation are using the platform and drama of the Sky Bet Play-Offs to unite football fans and the wider public behind one goal - saving lives. The 'Every Minute Matters' campaign is urging everyone to take just 15 minutes - the length of a half-time interval - to learn CPR using the BHF's free and easy-to-use digital tool called RevivR. With this simple step, thousands of lives could potentially be saved.
It is inspiring to see these football legends using their platform and personal experiences to make a positive impact and encourage others to learn CPR. With their support and the commitment of Sky Bet and the British Heart Foundation, we can all take a small step towards a big change in saving lives.
A team of football legends has joined forces with Sky Bet and the British Heart Foundation to launch a powerful campaign that aims to inspire the nation to learn a lifesaving skill – CPR. These former international stars, including Graeme Souness, David Ginola, and Glenn Hoddle, have all been personally affected by life-threatening heart conditions and are passionate about spreading awareness and equipping people with the necessary knowledge to potentially save a life.
Kicking off the campaign at Wembley Stadium, Luton Town captain Tom Lockyer stood alongside the other football legends to unveil 'Every Minute Matters'. This groundbreaking initiative, organized by Sky Bet and the British Heart Foundation, has set a target of recruiting 270,000 people to learn CPR in the next 12 months. To support this goal, Sky Bet has pledged to donate up to £3 million to the British Heart Foundation, starting with £10,000 for every goal scored during the Sky Bet Play-Offs.
Tom Lockyer, who himself suffered a cardiac arrest during a game last year, shared his own personal experience and emphasized the importance of CPR in saving his life. He also joined the 'Re-Starting 11' – a team of inspiring individuals who have either survived a cardiac arrest or have saved someone's life using CPR. The team includes names like Fabrice Muamba, Megan Tinsley, and Charlie Wyke, who all have powerful stories to share and are determined to spread awareness and equip people with the necessary skills to tackle a cardiac emergency.
Graeme Souness, who was diagnosed with coronary heart disease in his early 30s, stressed the fact that every minute counts during a cardiac arrest and how crucial it is for people to learn CPR through RevivR. He also shared his privilege of being a part of the 'Re-Starting 11' and standing with Sky Bet and the British Heart Foundation to call on the nation to take action.
Glenn Hoddle, a former England manager, also joined the team after being saved by sound engineer Simon Daniels when he suffered a cardiac arrest in 2018. He echoed the same sentiment as Souness and highlighted the need for more people to have the confidence and knowledge to perform CPR, as every minute without it decreases the chances of survival.
David Ginola, another former international star, is also a part of this powerful campaign and is determined to teach the nation the lifesaving skill of CPR. With over 30,000 out-of-hospital cardiac arrests in the UK every year, it is crucial for people to have the necessary skills and confidence to act in such a situation. Sadly, less than 10% of people survive these emergencies, often because those around them lack the knowledge of CPR.
To kick-start the campaign, Sky Bet and the British Heart Foundation will be using the platform of the Sky Bet Play-Offs to unite football fans and the wider public behind one clear goal – saving lives. The campaign urges everyone to take just 15 minutes, the length of a half-time interval, to learn CPR with RevivR – a free and easy-to-use digital tool provided by the British Heart Foundation.
With their combined efforts and determination, this inspiring team of football legends, along with Sky Bet and the British Heart Foundation, aim to make a significant impact and equip more people with the necessary skills to save a life. As they say, every minute matters and by taking just 15 minutes to learn CPR, we can potentially save thousands of lives. Let's join them in this mission and make a difference.
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