July 26th 2023.
Femmagic is making waves in the feminine hygiene space by being a brand dedicated to uplifting Black women's health. Maat Petrova created this revolutionary company with the goal of raising the standards in safety, inclusivity, and sustainable practices. Femmagic, a combination of two words meaning "feminine magic," is her answer to the needs of women everywhere.
Aligned with Petrova's ethical values, the brand is more than just its products. At Femmagic, they strive to create a community of women dedicated to their wellness, as stated in its press release. They believe women should feel empowered in their vaginal health, and Femmagic is breaking the taboos that are often associated with feminine products.
Petrova, who has more than two decades of experience in holistic wellness advocacy and education, uses natural, chemical-free plant-based ingredients in her Femmagic line. Her signature and best-selling products include the Coocheewaa feminine wash and Vagelixir cleanse. Coocheewaa guarantees a PH-safe sensitive wash, while Vagelixir is the go-to remedy for irritation, infection, and discomfort. The products are accompanied by inclusions such as probiotic gummy vitamins, stimulants, and yoni eggs, to complement a full line dedicated to vaginal wellness.
Femmagic has also created a space for women to engage with accurate information regarding vaginal maintenance. They are committed to dispelling myths and reducing stigmas associated with certain products. Entrepreneurs such as Honeypot and Salt.Xo are also prioritizing vaginal health, and Femmagic engages with their clients for product development, making sure to prioritize customer input and needs to create a femcare line that fits all.
Femmagic goes beyond products and information. They host workshop events, retreats, and programs to celebrate women's vaginal and sexual wholeness. With Femmagic, women everywhere can take control of their health and feel empowered and confident.
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