Yesterday afternoon I was in a meeting at our portfolio company SoundCloud and I got a Kik from Kirk who said “did you see the new SoundCloud cards running inside Twitter?”
When we had a break in our meeting, I replied and said “No, but I saw the buzz on the feature on Twitter” and then asked him to Kik me a Tweet I could look at on my phone.
He kik’d me this one and I played it on my phone from inside Twitter (open that link on your phone in Twitter if you want to see it in action).
The really cool thing about this new card is you can minimize the SoundCloud card (like you can minimize a video on YouTube) and then keep listening to the music while you move away from the tweet.
That’s a big deal because most SoundCloud tracks are 2-5mins long and you wouldn’t want to keep that tweet open on your phone for 2-5mins if you could avoid doing that just to hear the entire track.
Apparently this feature (called Twitter Audio) will be available to other audio partners. This is a great move for Twitter and a great thing for SoundCloud and other audio companies too.
