Yesterday I dedicated a song on Piki to my friend Whitney. He DM'd me and said "I haven't had that happen to me since the days of call-in radio shows".
Dedicating a song is my favorite feature on Piki. It is generous, fun, and viral.
I did it this morning with my daughter Jessica.
I picked a song
And then at the bottom of the dialog box, I typed in her name
That's all there is to it. She gets notified and ideally comes back to Piki and listens and/or picks some more music for everyone else to hear.
Virality is critical to make a social app spread. But the viral features must also be fun and meaningful. Dedicating a song is both and that's why I do it so much.
By the way, Piki is now available on the web (and iOS). Android is coming soon.