Farmers Advised to Stay Alert Against Fertilizer Sale Frauds

Madikeri, July 3: District Collector S.J. Somashekhar has instructed that sellers and distributors should ensure that farmers are not cheated by creating more awareness among farmers about fake and genuine fertilizers.

He was speaking while presiding over the district-level task force committee meeting held at the office hall of the city's District Collector to prevent the sale of poor and fake seeds and pesticides.

In recent days, complaints have been received about some unauthorized and unlicensed sellers cheating farmers by selling poor and fake seeds and pesticides. Such acts not only cause financial losses to farmers, but also have an adverse impact on agricultural production. Fertilizer should be stocked as per demand and farmers should be convinced to use fertilizers while maintaining soil health. He advised that officials, sellers and distributors should work in coordination.

Agriculture, Horticulture, Coffee Board, and Spice Board should create awareness among farmers about the types of fertilizers they should use in their respective jurisdictions.

Attention should be paid to ensure that there is no disruption in the supply of fertilizers in the district. He instructed the district administration to be informed if there are any problems.

Agriculture Department Joint Director B.S. Chandrashekhar said that in order to protect the interests of farmers, the Agriculture Department has taken strict measures and instructions have been given to keep a watch on the sellers of fake seeds and pesticides across the district. He said that the monsoon season is starting in the state and farmers will be supplied with good quality agricultural equipment on time.

The task force will continuously conduct surprise raids on seed and pesticide sales outlets, warehouses, and transport vehicles in the district and check the stock and quality. He said that samples of suspicious seeds and pesticides will be collected immediately and sent to quality control laboratories on priority and action will be taken after receiving the report.

Monitoring will be done at the border areas, preventing misuse of subsidized fertilizers, strict ban on forced assembly sale, and action will be taken to control fake and substandard fertilizers.

He said that Rs. 281.80 lakh has been released to the district for the mandatory share of central and state assistance for the micro-irrigation program under the Per Drop More Crop (PMRKVY-PDAC) unit of the Centrally Awarded Pradhan Mantri Rashtriya Krishi Vikas Yojana for the year 2026-27.

Deputy Commissioner S.J. Somashekar said that the people of rural areas are more dependent on tube wells and they should be implemented only if necessary.

Responding, Chandrashekhar said that the monsoon season crop survey work has begun and the district has achieved 78.29% survey progress in the year 2025-26. He said that out of a total of 296440 takas, 35510 are non-agricultural takas and 260930 takas need to be surveyed in the year 2026-27.

Paddy (rainfed), the main crop of the district, has been notified at the gram panchayat level, while paddy irrigation and musukina jola rainfed have been notified at the hobli level.

He also said that Indus Ind General Insurance Company has been selected as the implementing agency for Kodagu district for the year 2026-27.

Speaking, the District Collector directed that insurance companies should provide clear and accurate information about the insurance company's rules, premium, claim process and compensation in accordance with the amount paid to farmers and growers.

Chandrashekhar responded and said that the Agriculture Department, Cooperation Department, Horticulture Department, banks, insurance companies and public service centers will jointly carry out publicity work to create awareness among farmers about the crop insurance scheme. Posters will also be put up, banner displays will be displayed, farmers' meetings and other awareness programs will be organized in notified villages.

Crop insurance companies will conduct extensive publicity and awareness among farmers about the scheme, they will review and accept insurance proposals from registered farmers, they will assign loss assessors within 48 hours of receiving the damage report, and insurance compensation will be paid to eligible farmers within the specified period.

In order to provide appropriate compensation for crop damage caused by drought and heavy rain, the `Karnataka Raitha Suraksha Pradhan Mantri Fasal Bhima Yojana' for the year 2026-27 has been implemented in Kodagu district. The Joint Director of Agriculture requested the eligible farmers in the district to take advantage of this scheme.

For the current year, Indus Ind General Insurance Company has been assigned for crop insurance work in the district. Farmers' insurance premium for food and oilseed crops in the monsoon season has been fixed at 2%. Interested farmers who have taken crop loans and those who have not can apply at Nationalized Banks, Gram One or Common Service Centers. It is mandatory for farmers who have not taken loans to submit their land register, bank passbook and Aadhaar card.

Paddy (irrigated): Rs. 879.01 per acre to be paid as an installment (last date: 14.08.2026)., Paddy (rainfed): Rs. 611.91 per acre to be paid as an installment (last date: 14.08.2026). Musukina Jola (rainfed): Rs. 546.35 installments should be paid (last date: 31.07.2026), for more information, farmers can contact the website www.tititi.schinmdichinshchititee.nchiditichinchinchi.gov.it TantraAsh or local farmer contact centers, he said.

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