October 15th 2024.
The iconic red and silver cans of Diet Coke have undergone a temporary makeover, and it's safe to say the new look is getting a lot of attention. For years, we've seen celebrities like Whitney Houston, Matt Damon, and Kate Moss sipping on the classic beverage, and most recently, Jamie Dornan was announced as the newest face of the brand. But now, the cans have a whole new look, as they've gone pink in support of Asda's Tickled Pink Campaign for Breast Cancer Awareness Month.
The new pink cans have quickly become a hit, with shoppers flocking to Asda to get their hands on the limited edition packaging. In fact, one customer even shared a video on her TikTok account (@milliegrims) of herself buying a multipack and urging her followers to do the same. She gushed, "Oh my god, girls, run to Asda. Obsessed – and for such an amazing cause." Her video quickly went viral, receiving 2 million views and a flood of excited comments.
One user, @fl0o_13, wrote, "I'm a Pepsi girl, but this is too cute." While another, @taneka.x, exclaimed, "I need this in my life!" Even Asda shoppers who aren't usually fans of Diet Coke couldn't resist the adorable new packaging. TikToker @elselifediariess, who also posted a video of herself buying the multipack, said, "These pink diet cokes are so cute." And her followers seemed to agree, with one writing, "I'm in love," and others saying, "Need these."
But don't worry, it's not just the outside that's changed – the classic Diet Coke flavor remains the same. And it's not just Diet Coke that's turning pink for a good cause. Asda's shelves are filled with over 200 pink products from popular brands such as Heinz, Walkers, Aero, Marmite, Shreddies, Hellman's, and more.
This year marks the 28th anniversary of Asda's Tickled Pink campaign, which has raised an impressive £92 million for breast cancer charities, Breast Cancer Now and CoppaFeel! In addition to turning their products pink, the participating brands will also be donating a portion of their sales to these charities. Some products even include important breast awareness information on their packaging, reminding customers of the importance of regularly checking for any changes in their breasts, pecs, and chests.
As a thank you to customers who purchase four products from the Tickled Pink range, Asda is offering £1 back in their cash pot. Kris Comerford, Asda's chief merchandising officer, said, "We are proud to have so many of our suppliers supporting this year's Tickled Pink campaign and turning their iconic brands pink. It's set to be one of our biggest ever years, with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household and clothing items."
Breast Cancer Now's director of fundraising, communications, and engagement, Rachael Franklin, expressed her gratitude for the incredible support from so many brands. She said, "It's incredible to see so many amazing brands turning pink in support of Breast Cancer Awareness Month this October, helping us to raise vital awareness and funds for breast cancer treatments, vital education, and life-changing support." She also highlighted the success of the 28-year partnership with Asda, which has made a significant impact in the lives of those affected by breast cancer in the UK.
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