November 18th 2024.
The Sir Alex Ferguson Stand executive box at Manchester United is the epitome of luxury for those seeking a top-notch match day experience at Old Trafford. This exclusive VIP box, located in the Sir Alex Ferguson Stand, offers a premium selection of drinks and delectable food options, as well as breathtaking views of the pitch. It is the most expensive hospitality option for the upcoming season, with a price tag of £136,000.
As fans continue to voice their concerns over rising ticket prices in the Premier League, the club has put the Sir Alex Ferguson Stand Box on Level 3 up for sale. This comes at a time when the legendary manager is preparing to step down from his role as club ambassador at the end of the season. But for those lucky enough to secure a spot in this luxurious box, they can expect to indulge in a five-course fine dining menu, complete with a starter, main course, dessert, cheese, and petit fours. The all-inclusive complimentary bar boasts a selection of champagne, sommelier-selected wines, and premium spirits.
In addition to the lavish food and drinks, guests will have the privilege of watching all home Premier League, domestic cup, and European games from their private outdoor balcony seating. As an added perk, they will also receive a framed signed shirt and matchday programmes. However, it's important to note that a smart dress code is enforced, with the exception of children under 12.
But the Sir Alex Ferguson Stand Box is not the only option for those looking to experience the ultimate match day. The 1878 hospitality space, also located in the Sir Alex Ferguson Stand, offers a refined atmosphere and exceptional service for a price of £18,240 per seat. The highlight of the five-course menu is a succulent steak, and the bar features a variety of premium wines, spirits, cocktails, and champagne.
Corporate hospitality has become a popular trend among Premier League clubs, as they cater to a market often referred to as the "prawn sandwich brigade." According to Kieran Maguire, a football finance analyst at the University of Liverpool, this is due to the high demand for tickets and the need to increase revenue. He also mentions that luxury experiences like these are a way for corporate partners to impress their clients.
Despite the increase in ticket prices, it seems that fans are still willing to pay for these exclusive experiences. And Manchester United is not the only club cashing in on this trend. Other clubs, such as Chelsea and Arsenal, also offer similar VIP packages at higher prices. In fact, the club insists that their VIP suite is actually more affordable, costing around £600 per person, per game, based on the expected number of games per season.
But it's not just about the high-priced tickets. Clubs are also investing in luxury facilities and amenities to attract more corporate clients. For example, Fulham recently unveiled their "Sky Deck" hospitality area, complete with stunning views, Michelin Star restaurants, and even a rooftop swimming pool. However, this trend has led to an increase in ticket prices for ordinary fans, causing some concern among supporters.
A recent motion tabled by 24 MPs stated that 19 out of 20 Premier League clubs have increased their ticket prices this season, with Crystal Palace being the only exception. They argue that clubs are prioritizing corporate clients over long-time season ticket holders, and are calling for a review of concessionary rates. The Football Supporters' Association has also launched a campaign against what they call the "exploitation of loyalty," citing a 7% increase in ticket prices on average and a widespread attack on concessionary prices.
However, Manchester United maintains that they offer a range of hospitality options at different price points, from street food to fine dining menus. These options are sold on a game-by-game basis as VIP packages and on a seasonal basis as executive club membership, which sells out every season. So while the luxury experience may come at a high price, it is clear that there is a demand for it, with an estimated 1.1 billion followers worldwide.
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