April 8th 2024.
Have you ever been asked to give an executive briefing? If not, chances are you will be at some point in your career. It's a common occurrence in the business world, although you may be more familiar with them being used in government or military settings. The purpose of a briefing is usually to inform, instruct, or facilitate action. The key factor? Keeping it brief and to the point. There's no time for long-winded speeches or filler words. The goal is to quickly and clearly convey your message.
So, how do you do that? First and foremost, it's important to understand the purpose of your briefing. This will guide your research, structure, and delivery. You should also consider who will be in the room and why. Are you trying to inform, instruct, or make a decision? Once you have a clear goal in mind, you can move on to the next step.
Now it's time to choose an appropriate structure for your briefing. The most common is a linear structure, but this may not work for every topic. In some cases, a nonlinear structure may be more effective in conveying your message. This could include a cause/effect or problem/solution approach. Whichever structure you choose, it's important to organize your content in a clear and concise manner.
When it comes time to deliver your briefing, remember to be conversational. This is not a scripted speech, so try to speak naturally and engage your audience. Preparation is key, so make sure you have a good handle on the content. Work out any kinks beforehand and be comfortable with your material. Body language is also important in conveying confidence and expertise. Start strong, keep your audience captivated, and end with impact. Visual aids can also add value to your briefing, but be mindful of not overcrowding slides with too much information. Use key phrases, charts, and handouts to support your message.
Even if you haven't had the opportunity to give an executive briefing yet, you can still benefit from these tips. When the time comes, you'll be ready and confident in your delivery. So, keep these tips in mind and get excited for your next executive briefing. To your success!
Sincerely, Karima Mariama
P.S. In today's world, it's important to manage your business reputation online. Check out my article on 3 tips for doing just that.
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