January 18th 2024.
Dragons' Den has been a staple on television for nearly two decades, but tonight's episode featured something never seen before. It's not an easy feat to accomplish after being on the air for so long, but 31-year-old entrepreneur Giselle managed to do just that.
Walking into the den, Giselle confidently asked for £50,000 in exchange for a 10% stake in her business, Acu Seeds. Her company offers DIY needle-free ear acupuncture treatments for a variety of health issues, including anxiety, migraines, hormonal imbalances, insomnia, and weight loss. The best part? These treatments can be done from the comfort of your own home.
In her impressive pitch, Giselle shared her personal story with the dragons, including Steven Bartlett, Deborah Meaden, Peter Jones, Sara Davies, Touker Suleyman, and guest businessman Gary Neville. She revealed that she had been diagnosed with ME, also known as chronic fatigue syndrome, and had gone from working at a busy advertising company to being housebound and unable to walk for more than five minutes.
Despite being told she would never fully recover or be able to have children, Giselle embarked on a "personal healing journey" that included acupuncture. She claimed that this treatment not only aided in her recovery but also helped her become pregnant.
The dragons were all impressed with Giselle's pitch, and Deborah even gave the treatment a try herself. "I realized there was a gap in the market for people to use ear seed kits at home," Giselle explained to the intrigued panel. After a demonstration and a round of questions, all six dragons were blown away by the numbers from her 18-month-old business. She had sold her kits for £30 each, despite them only costing £3 to make, and had generated £92,000 in revenue in just 12 months.
For the first time in the show's history, all six dragons made an offer for Giselle's business. This was partly due to the fact that there had never been six dragons on the panel before, but it was still a remarkable moment. With everyone vying for a piece of the pie, Giselle took a moment to consider her options before ultimately choosing Steven, 31, as her partner. Interestingly enough, this decision was influenced by a spiritual message she received. "I was told I would meet a man named Steven who would be very important," she shared.
Although Steven initially wanted a 15% stake in the business, Giselle negotiated him down to 12.5%, and the two embraced in a hug. It was a heartwarming moment that showcased the power of believing in oneself and following one's intuition.
Dragons' Den airs every Thursday at 8pm on BBC One. If you have a celebrity story or would like to share your own entrepreneurial journey, you can reach out to the entertainment team by email, phone, or by visiting their Submit Stuff page. They would love to hear from you!
In the end, Giselle's revolutionary business and her inspiring story left everyone in the den in awe and even brought some to tears. Deborah, in particular, couldn't help but express her amazement, saying, "What did you put in my ear? Normally, I have 1001 questions." Her sentiments were echoed by the other dragons, who all praised Giselle for creating such an impressive business.
It was a historic episode of Dragons' Den, with all six dragons making an offer and Giselle choosing a partner who was initially skeptical but ultimately convinced by her passion and determination. This just goes to show that anything is possible, even on a show that has been on the air for 19 years. So, what would you pitch on Dragons' Den? Share your ideas in the comments below.
And if you're an aspiring entrepreneur, don't let anything hold you back. Believe in yourself, follow your dreams, and who knows, you could be the next success story on Dragons' Den.
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