A couple folks wrote in about day before yesterday’s note on appealing to logic. They acknowledged that the first step is to figure out if logic is even an option.
Marge, however, posed the next question – what happens when we realize we’re dealing with emotions? What levers was I referring to when I said “Use the right levers, we must”?
First up, I think the important step is differentiating a problem that can be solved with logic vs. emotions. Too often, we waste time trying to logic our way out of a decision that is emotional.
Next, once we realize it is all about the emotions, the next step is to understand the fear and incentives* involved.
Only then will we understand the way out.
*I think fear and incentives are the most powerful forces in the world.
