November 1st 2023.
DoorDash has recently announced an update to its app that includes an important reminder for customers. The feature pops up when a customer enters a tip amount of $0, warning them that their order may experience longer wait times.
As explained by Jenn Rosenberg, a DoorDash spokesperson, this warning is part of an effort to improve the overall experience for customers. “Dashers have the freedom to accept or reject offers based on what they view as valuable and rewarding,” Rosenberg said. “If customers don't offer tips, it can lead to longer wait times for customers, orders sitting longer at merchants, and less value for Dashers.”
The Verge reports that this new feature is still in the pilot phase, and the company is interested in evaluating the results and gathering user feedback. It is also worth noting that the feature is not available in every state, as it depends on where the customer is located.
Tipping is a common practice in the United States, but the concept of pre-tipping in the gig economy is quite new. Customers can still provide a tip in cash or through the DoorDash app after delivery, depending on their preference.
The preference for pre-tipped orders among drivers may be linked to DoorDash’s modified payment method. In 2019, DoorDash changed its payment structure after it was revealed that it wasn't passing the full amount of customer tips to drivers. Under the new system, drivers receive a base rate, and any tips are added on top of that amount. This incentivizes drivers to favor orders with upfront tips since it provides them with more predictable earnings.
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