October 25th 2023.
Ice Cube, the iconic hip-hop artist and actor, has been in a feud with the National Basketball Association (NBA) for years now, due to his allegation that the NBA is anti-Big3. The Big3 league is a basketball league founded by Ice Cube and Jeff Kwatinetz.
Now, the United States Department of Justice (DOJ) has reportedly opened an inquiry to investigate whether the NBA has been engaging in anti-competitive behaviour towards the Big3. According to TMZ, the DOJ is looking into reports that NBA players are not allowed to play in the Big3, but are allowed to play in other leagues such as the Drew League which is not associated with the NBA.
Furthermore, Ice Cube is claiming that the NBA is deliberately preventing potential sponsors and broadcast networks from working with the Big3, while NBA spokesman Mike Bass denies this. He has stated that while the NBA has not invested in the Big3, they have still been supportive of it since its launch in 2017.
To back up this claim, it has been revealed that Cube and Kwatinetz spoke with the DOJ earlier this year regarding the NBA's alleged interference with the Big3. The DOJ has also reportedly been in contact with several NBA owners about this.
The Big3 league has made history by becoming the first professional sports league certified by the U.S. Chamber of Commerce as a Black-owned and operated business. With the DOJ investigating the NBA, time will tell what the outcome of this feud will be.
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