February 5th 2025.
Kendrick Lamar has given us some unforgettable bangers, but one of his most iconic lines has to be his catchy rendition of "mustard" in his hit song. And now, it looks like mustard is making a comeback in a delicious new way. The Grammy-award-winning producer, also known as Mustard, has teamed up with Heinz for an exciting collaboration that has fans buzzing.
During the Grammy Awards, Mustard, whose real name is Dijon McFarlane, revealed the partnership with Heinz in a promotional video. The video, shared on both Mustard and Heinz's social media pages, teased the collaboration of the two mustards, with the caption "Two mustard legends, together at last."
For Mustard, this collaboration is a dream come true, as he has always had a passion for cooking and grilling. In a press release, the 34-year-old shared, "This collab coming to life is a big deal and something that has been decades in the making for me. Everyone knows me for my beats and sound, but what they don't know is that cooking and grilling is a huge part of my life. I'm on the grill every chance I get." He also expressed his excitement for partnering with Heinz, a brand he has been a fan of since childhood.
As part of the collaboration, Mustard will be taking on the role of Chief Mustard Officer, where he will not only introduce a new mustard flavor but also create exclusive recipes with the brand. He will also be making appearances at various brand events throughout the year.
Todd Kaplan, the North American Chief Marketing Officer for Kraft Heinz, shared his excitement for the collaboration, stating, "Much like Heinz, Mustard is someone who goes all in when he creates something to put out into the world. He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with Heinz."
It's been a big year for Mustard, with his hit record with Lamar earning five Grammys at the 2025 ceremony, including Record and Song of the Year. And now, fans can stay updated on all things Mustard and the exclusive flavor from the collaboration by following the dedicated page.
We can't wait to see what delicious creations Mustard and Heinz have in store for us. This collaboration truly brings two legends together, and we're excited to taste the results.
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