June 28th 2023.
Previously it was reported that Diddy filed a lawsuit against Diageo, the company distributing his DeLeón tequila and Ciroc vodka brands, accusing the conglomerate of racism. Diageo has now responded in an official statement, informing the court that they would no longer be working with Sean "Diddy" Combs.
The company notes that they have been in a business relationship with Diddy for 15 years and have invested more than $100 million into the success of his brands. They also state that they have been trying to salvage the broken relationship despite Diddy's bad-faith actions.
In his initial lawsuit, Diddy accused Diageo of being dishonest about their diversity efforts and typecasting his brands as "Black brands" that should only be marketed to "urban" consumers. He also alleged the company has been neglectful toward his brand, claiming DeLeón has repeatedly been out of stock at retailers nationwide.
Diageo's response has been met with criticism. An attorney for Diddy, John C. Hueston, released a statement claiming that Diageo is "like firing a whistleblower who calls out racism" and that their attempt to end their deals with Diddy is a "cynical and transparent attempt to distract from multiple allegations of discrimination."
Diddy is reportedly seeking to be compensated billions in damages for the lawsuit. TMZ originally reported that Diddy had complained that Diageo wasn't properly marketing and investing in DeLeón for several years, instead focusing on other tequila brands like Don Julio and George Clooney's Casamigos.
The entertainment mogul's lawsuit against Diageo has caused the spirits company to cut ties with him. It appears that they will soon be facing a major financial consequence for their alleged discrimination. It will be interesting to see what the outcome of this case will be.
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