September 17th 2023.
Deion Sanders recently made waves in the football and advertising world. On a collaboration with Blenders Eyewear, he offered a 15% discount for first-time buyers. On ESPN’s First Take program he gave out pairs of shades to Stephen A. Smith, Molly Querim, and Shannon Sharpe. He also gave a pair to Dwayne “The Rock” Johnson on ESPN’s College Game Day program.
Sanders also gave shades to his entire football team, a gesture that went viral on social media. During the video, he implied that Colorado State University Head Coach Jay Norvell had made it personal when he talked negatively about Sanders’ habit of wearing his sunglasses and hat during interviews.
The Colorado State University team and the University of Colorado had a highly competitive game, with the teams trading touchdowns back and forth long into the night. There were several controversial moments, including a near brawl before the game and a dangerous hit on a defenseless player. In a show of Sanders’ influence, his son and Heisman Trophy candidate Shedeur Sanders had to be held back by a teammate from getting in the opposing player's face.
To seal the win, Colorado safety Trevor Woods intercepted a pass to the end zone by quarterback Brayden Fowler-Nichollsi. Sanders’ team won the double overtime thriller 43-35, a win that surely made Coach Prime and the University of Colorado very happy.
According to Joe Pompliano, Sanders said that the eyewear company generated $1.2 million in sales on Sept 16 following his appearance on the program. It seems Sanders knows the game of football and advertising like few others, evidenced by the two big wins on Sept 16.
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