January 5th 2025.
Luke Littler, the 17-year-old darts prodigy, is setting his sights on some new world champion wheels. After earning a large sum of money in his short career, he is not planning to splurge all of it after winning the biggest prize in darts. Luke made history on Friday night at Alexandra Palace, defeating Michael van Gerwen 7-3 to become the youngest world champion ever.
It was an incredible display of talent and determination from the teenager, who had already impressed in his debut at Ally Pally last year, finishing as the runner-up to Luke Humphries. This time, he went one step further and claimed the coveted Sid Waddell Trophy, along with a top prize of £500,000. This brought his total prize money to over £1.5 million, despite still being a few months shy of his 18th birthday.
One of the reasons Luke has gained a huge following is his relatable nature, and he has no plans to change that after his big win. When asked where the money will go, he shared, "Last year, I was looking at a Ford Focus, but now I've gone up in the world just a little. I've always loved a Mercedes A-Class, just a small car."
The Ally Pally final was a comfortable victory for Luke, who has already become a household name not just in the UK, but also internationally. As a result, he is expected to earn even more through sponsorships and endorsements. According to sports finance expert Dr. Rob Wilson, Luke could easily earn £100 million throughout his career, thanks to his success on the board and his growing popularity.
"His earnings should be extrapolated like compound interest," Dr. Wilson explained. "As each year passes, his prize money and endorsements will increase, along with his profile. He should comfortably earn £20 million in prize money over the next 10 years. Add to that sponsorships and other revenue streams, and his career earnings could easily hit £100 million."
With Luke already becoming world champion before he can legally buy a pint, some are speculating that he could break Phil Taylor's record of 16 world titles. The Power didn't win his first world title until he was 29, but Luke believes he could achieve the same feat.
"If I really want the 16, then I am sure I could possibly achieve it," he said confidently. "But I am in this for the long run. I just want to try and win as many titles as I can this year. I won 10 last year, and I've already started this year with one. I want to keep adding to that number, maybe reaching 10, 11, or even 12 titles."
Luke's ultimate goal is to become one of the best darts players of all time. "I want to win as much as I can," he said. "It may take me a few tries, but Phil Taylor won many titles, and Michael has won 100-plus. I want to be up there with them."
For now, Luke is taking a well-deserved break and won't be picking up his darts until the Bahrain Darts Masters on January 16. "I'll be honest, the World Series of Darts starts in Bahrain in a week or two, and I won't be practicing until I go there," he shared with the BBC. It's clear that Luke has a bright future ahead of him, and his fans can't wait to see what he will achieve next.
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