May 22nd 2024.
Dana Storm Santiago has been chosen to take on the new and important role of leading inclusive partnerships at Raptive. This exciting initiative, called Raptive Represents, was launched by the company with the goal of connecting Raptive's diverse creators and publishers with top brands through strategic partnerships with BOMESI and MAVEN. This was announced in a press release.
By partnering with MAVEN and BOMESI, the aim is to not only help advertisers and agencies meet their commitments to investing in diverse-owned media, but also to create new opportunities for collaboration between brands and diverse creators.
According to Marla Newman, Raptive's Executive Vice President of Partnerships, the company is the number one destination for advertisers looking to connect with diverse creators and reach a large audience in a premium content environment. She expressed excitement for Dana to lead the effort in making it easy for brands to connect with Raptive's amazing creators and their audiences. Dana's insights into diverse audiences and her extensive experience in crafting successful campaigns across cultures will be invaluable to both brands and the creator community.
As a unique media company that puts content creators first, Raptive is home to one of the largest and most diverse audiences on the internet. The company continues to solidify its position as one of the world's leading ad management companies, with a range of monetization, audience, and business solutions designed to help creators turn their passions and talents into profitable independent brands.
With over 16 years of experience in national sales and brand partnerships, Dana, a New York native, is dedicated to developing strategies that shift the conversations in the cultural marketing landscape. In her previous role at Essence Ventures, she successfully created new opportunities for partners to generate revenue, while also managing major long-term partnerships with Fortune 100 clients.
In a statement, Dana expressed her excitement for the opportunity to lead the Raptive Represents initiative, stating that creators are breaking traditional publishing norms and shaping global lifestyle choices. She also emphasized Raptive's commitment to promoting diversity in the media landscape and providing equal opportunities for content creators from underrepresented groups. Throughout her career, Dana has been a strong advocate for equity and inclusion, and she is eager to spearhead this initiative that will connect advertisers with successful, diverse creators, and increase investment in quality content.
Currently, the properties owned by Raptive's multicultural creators reach over 58 million unique visitors per month. Through Raptive Represents, brands will have access to a certified and approved channel for DE&I media buying, with over 500 diverse content creators' premium websites across 27 categories. These categories cover a wide range of topics, from food, family, and home to travel, technology, and personal finance. This not only provides more opportunities for brands to reach diverse audiences, but also supports and uplifts content creators from underrepresented communities.
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