August 13th 2024.
Despite having the worst record in the league, the Dallas Wings have managed to become the most valuable team in the WNBA. This may come as a surprise to many, as the Wings are currently tied for last place in the standings with a record of 6-19. However, according to Front Office Sports, recent moves by the team have led to a valuation of $208 million, making them the highest-valued team in the league.
This significant increase in value can be attributed to the recent purchase of a 1% stake in the team by two investors, at a price of $2.08 million. This valuation places the Wings at the top of the list, surpassing even the current WNBA champions, the Las Vegas Aces, who were previously estimated to be worth $140 million by Sportico in June. The Seattle Storm and New York Liberty were also close contenders, with estimated values of $135 million and $130 million, respectively.
According to The Sports Journal, the Wings were initially estimated to be worth $75 million in June, but recent developments have propelled them to a much higher valuation. This includes plans to move into a new arena, which was made possible by a $19 million cash incentive from the city of Dallas. The team is also expected to be the primary tenant of a renovated Memorial Auditorium in 2026. Additionally, the Wings have seen an increase in attendance and sponsorships this season, and are also anticipating a new local television contract and the WNBA's proposed $2.2 billion media rights deal.
When asked about the team's impressive valuation, Wings President, CEO, and partner, Bibb, explained that the value of anything is ultimately determined by what the market is willing to pay. He also expressed confidence in the team's future success, stating that their current achievements will be surpassed in the future.
Despite facing some challenges, the Wings have continued to make strides and prove their worth as a valuable team in the WNBA. This is a testament to their dedication and hard work, and their determination to succeed both on and off the court.
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