March 25th 2023.
CURLS, the most regarded natural hair care brand in North America, the textured hair aisle, and the multicultural community, is glad to declare the launch of its 2023 Hair Trend Release TRANSLATE: an accumulation of characterized hair surfaces, forms, and edges utilizing cornrows, plaits and a lot of curls to make five upgraded, intentionally curated yet adaptable hairdos utilizing CURLS high performance styling items. This gathering is really intended to empower ladies with textured hair to communicate their reality and express themselves through their hair.
"Our hair is an announcement of who we are," said Mahisha Dellinger, Founder of CURLS. "It's an impression of our inheritance, our culture, and our character. We made a battle that encourages Black ladies to grasp their uniqueness and express themselves confidently through their hair. WE are tastemakers, WE are trendsetters."
The launch will start with a mission video to present TRANSLATE and recount the story of how this portfolio of hairdos and items were cautiously planned with a striking viewpoint to associate with the CURLS customer and enable them to communicate their reality. The launch will further come to life over natural online media which will uncover each new style prompting the enormous uncover on Monday, March 27th with the CURLS Shopping Network. The live virtual shopping occasion will highlight honor winning big name hairdresser, Johnny Wright – who checks previous First Lady Michelle Obama among his customers – in which he'll experience how to reproduce the hairdos included inside TRANSLATE utilizing CURLS. Register to go to HERE.
The five hairdos in the TRANSLATE collection are each named to express CURLS' point of view on the soul and excellence of dark ladies now, 20 years prior at the establishing of CURLS, and until the end of time. The hairdos and items are as per the following:
EMPOWERED: A striking hairdo highlighting a plaited Bantu knot crown upheld by a buzz cut on the two sides. Long face-confining plaits hang wonderfully, and cowrie shells and gold groups include the last touch.
Capsule includes: Blueberry Bliss Reparative Leave In Conditioner, Blueberry Bliss Curl Control Paste, Ultimate Styling Collection B N Control Sculpting Gel, Sea Moss Sea Mineral Infused Curl Slime
CAPTIVATING: An easygoing high bun with controlled surface, ideal for a perfect, chic look day or night.
Capsule includes: Aloe &
Blueberry Juice Curl Moisturizer, Sea Moss Mineral Infused Curl Slime, Blueberry Bliss Curl Control Paste
CURLS, the most established natural hair care brand in North America, the textured hair sector, and the multicultural society, is delighted to announce the unveiling of its 2023 Hair Trend Release TRANSLATE: a blend of specifically defined hair textures, shapes, and angles utilizing cornrows, braids, and ample curls to produce five superior, intentionally curated yet adaptable hairstyles utilizing CURLS high performance styling products. This compilation is genuinely intended to enable women with textured hair to articulate their truth and express themselves through their hair.
“Our hair is an announcement of who we are,” said Mahisha Dellinger, Founder of CURLS. “It's an expression of our ancestry, our culture, and our individuality. We created a campaign that encourages Black women to accept their uniqueness and voice themselves confidently through their hair. WE are trendsetters, WE are trendsetters.”
The launch will commence with a campaign video to introduce TRANSLATE and tell the narrative of how this portfolio of hairstyles and products were thoughtfully formed with a daring perspective to relate to the CURLS consumer and empower them to express their truth. The launch will further come to life across organic social media which will uncover each new style leading up to the big disclosure on Monday, March 27th with the CURLS Shopping Network. The live virtual shopping event will feature award-winning celebrity stylist, Johnny Wright – who counts former First Lady Michelle Obama among his clientele – in which he'll walk through how to recreate the hairstyles featured within TRANSLATE using CURLS. Register to attend
.
The five hairstyles in the TRANSLATE collection are each named to show CURLS' point of view on the spirit and beauty of black women today, 20 years ago at the founding of CURLS, and forever. The hairstyles and products are as follows:
EMPOWERED: A remarkable hairstyle featuring a braided Bantu knot crown backed by a buzz cut on both sides. Long face-framing braids hang gracefully, and cowrie shells and gold bands add the final touch.
Capsule includes: Blueberry Bliss Reparative Leave In Conditioner, Blueberry Bliss Curl Control Paste, Ultimate Styling Collection B N Control Sculpting Gel, Sea Moss Sea Mineral Infused Curl Slime
CAPTIVATING: An effortless high bun with managed texture, impeccable for an elegant, chic look day or night.
Capsule includes: Aloe & Blueberry Juice Curl Moisturizer, Sea Moss Mineral Infused Curl Slime, Blueberry Bliss Curl Control Paste.
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